Design — 05

Design & Brand

Studio work that infers a brand's entire product universe from structured data and AI-rendered visuals — concept boards and motion built so the products talk about themselves. Demos span Haimov high jewelry, Nike, Amiri, and Cartier.

Concept Boards

Static + motion

Pegasus 42

Nike · concept board

Hydra Strong

Nike · concept board

Air Force 1

Nike · concept board

Reference System

Pipeline study

Client Verse

Brand systems — thinking + application

Nike

Silhouette-first product boards. Each shoe is written as a paragraph, then rendered as a story it tells itself — static frame, motion loop, and PDP surface from one generation.

Application

  • Pegasus 42Concept board · motion
  • Hydra StrongConcept board · motion
  • Air Force 1Concept board · motion

Amiri

Runway-house catalog reassembled as a browsable fit room. Every SKU carries pricing, colorway, composition, and a rendered wear-context — the catalog becomes browsable, not just readable. Seven categories: Outerwear, Denim, Tops, Bottoms, Knitwear, Footwear, Accessories.

Application

  • MA Bones Varsity Jacket$2,950 · Wool + leather · Italy
  • MX1 Skinny Jean$1,090 · Denim
  • Skel-Toe Skater$695 · Footwear

Live · /fit-room-v4-amiri · Product Engine

Cartier

Maison catalog as a browsable fit — Jewelry, Watches, Leather Goods, Accessories, Eyewear, Fragrance, Writing Instruments. Real PDP pricing, colorway swatches, and reference numbers surfaced up front. Heritage without the friction.

Application

  • Love Bracelet$7,350 · Yellow Gold · ref B6035517
  • Juste un Clou$7,400 · Rose Gold
  • Trinity Ring$1,730 · Tri-Gold
  • Tank MustWatches — Tank line

Live · /fit-room-v4-cartier · Product Engine

Bloodline Belle

Black Boi Label

An original synthetic-artist universe. 100 fictional pop, R&B, country, and global identities developed inside the Black Boi Label studio — each with roster tier (Flagship / Growth / Specialist), artist page, and studio board. A record label rendered before a single artist is signed.

Application

  • Roster100 artists · 3 tiers
  • Artist PageBio + boards + catalog
  • Studio BoardPer-artist creative workspace

Live · /bb · Product Engine

Concept Design Lab

Haimov Atelier

One-of-one museum-grade pendant archive. Auction-grade spec boards rendered by the Haimov atelier with pin / nudge / hide moderation — the same pipeline that renders sales-floor concepts, retargeted at archive pieces.

Application

  • Archive BoardFull auction-grade spec sheet
  • Curator ToolsPin · Nudge · Hide
  • Design With ArchiveReference-driven generation

Live · /concept-design-lab · Product Engine